San Francisco, CA [January 22, 2025] – Zumper, the largest privately-owned rental marketplace in North America, is excited to announce Neighbor Nurture Powered by Rentgrata–a partnership with Rentgrata that enables property management companies to connect current residents with prospective renters directly through Zumper’s listings. This collaboration is designed to bring a whole new level of transparency and community connection to the rental experience.
With an impressive 36% lead-to-lease conversion rate1, Neighbor Nurture Powered by Rentgrata not only helps renters find the right home but also strengthens trust and engagement between properties and prospective renters. Prospects initiate a conversation with a resident via email, text message, or the messenger widget on a Zumper listing to gain firsthand insights into life at a property. In fact, 91% of Rentgrata users said speaking to a resident alleviated at least one concern before they applied.2 Communities can also tap into the influence of real residents by showcasing their quotes from these chats in property listings on Zumper. This lets communities highlight key aspects such as maintenance responsiveness and interactions with staff, giving potential renters deeper, more authentic insights into the property’s living experience.
“At Zumper, we are dedicated to transforming the rental experience for both renters and property management companies,” said Shawn Mullahy, Zumper’s Chief Revenue Officer. “Our partnership with Rentgrata brings a unique social proofing feature to our marketplace, enabling renters to connect directly with current residents and gain firsthand insights into a community—creating a truly differentiated and informed search experience. For property management companies, the Rentgrata experience drives higher lead-to-lease conversions and improves occupancy rates. Through this partnership, we’re also excited to offer bundled solutions that seamlessly integrate both technologies, delivering enhanced value and efficiency to all stakeholders in the rental journey.”
As an added bonus, the program offers perks for both current and prospective renters. Communities can provide rewards to current residents who participate in conversations with prospects and help them make informed decisions, as well as to prospects who choose to sign a lease and ultimately move in. These rewards can include gift cards, move-in bonuses, or other incentives, creating added value for everyone involved.
“Authentic connections build trust in the leasing process and help tee up positive relationships between renters and management companies,” said Ben Margolit, CEO and Cofounder of Rentgrata. “The top management companies recognize and act on the importance of that. Partnering with Zumper lets us bring the power of peer insights to even more renters, helping them feel confident in their decisions and increasing the likelihood that they lease there longer thanks to more accurate expectations early on. This is all about making the rental experience more transparent, engaging, and human.”
Learn more about Neighbor Nurture Powered by Rentgrata: https://multifamily.zumper.com/rentgrata.
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