At Rentgrata, we believe that renting should be better. By connecting people through real conversations between prospects and residents, we turn leasing into something more personal and meaningful. We’re here to create stronger communities, simplify the journey, and make renting a better experience for everyone.
We started with a question—and built something bigger
2008
Ben and Sam are randomly paired as roommates at Colorado State University (Go Rams!)
2012
Post-college, Sam and Zach end up at Ernst & Young in Chicago. They happen to both be from the same hometown of Sarasota, FL, proving it is a small world, after all.
2016
Zach wonders why he doesn’t get a referral for answering questions of people who want to live at his apartment community.In one fateful three-way call, Ben, Sam, and Zach hatch a plan for a company that allows prospects to talk to residents: Rentgrata.
2017
Rentgrata hires its first employee (who is now Rentgrata’s CTO!).
2017
In classic startup fashion, Ben, Sam, and Zach move in together while they lay the groundwork for Rentgrata. During this time, they learn Zach eats the same food every single day, including what Ben describes as “dramatically under-seasoned chicken.”
2017
Rentgrata gets its first signed customer, before the platform even exists.
2019
Rentgrata releases its website widget and quadruples the number of conversations happening in Rentgrata.
2019
Rentgrata raises its first $1M venture round and business operations kick into high gear.
2022
Rentgrata integrates with its first partners, Yardi and RealPage.
2024
Rentgrata announces multifamily’s first truly generative AI, Ari
Ben leads efforts to transform the leasing experience through real conversations between prospects and residents. Before starting Rentgrata, he worked at Aimco Apartment Homes, gaining experience in multifamily redevelopment and marketing strategy. He also has a background in land development, having worked with major developers like Greystar and Trammell Crow. Today, Ben focuses on leveraging renter insights to help property teams boost leasing performance and build stronger communities.
Zach Sloan, Cofounder and Chief Sales Officer
Zach Sloan is the Co-Founder and Chief Sales Influencer of Rentgrata, a renter insights platform that connects prospects with residents. Zach joined the real estate industry 7 years ago and in short manner has become one of the industry’s top performing and well-branded salespeople. When Zach’s not attending conferences or client meetings, he enjoys exercising, coffee, cigars, plants and a beautiful boat day in Tampa.
Sam McArtor, Cofounder and COO
Sam McArtor is the Co-Founder and COO of Rentgrata, a platform that enhances community building and resident engagement in multifamily housing. With a background in leadership and experience from EY, Sam drives Rentgrata's mission to improve lead conversion and retention through meaningful renter connections and actionable insights. He holds a B.A. in Economics from Colorado State University.
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