J&J Creative, a branding and marketing agency specializing in multifamily real estate, knows that today’s renters aren’t just looking at property websites or digital ads—they’re turning to real people for trusted insights. While strong branding and a polished digital presence are important, prospects want to hear from real people with lived-in experiences.
By integrating Rentgrata into their leasing strategies, J&J Creative has helped multifamily communities bridge the gap between marketing and social influence, increasing lead conversions and reshaping community reputations.
"Influencer marketing is huge, and reviews are huge. That’s what people look at when they’re scoping out apartment communities or restaurants or really anything. People rely heavily on reviews and sentiment and word of mouth. So I was like, I think this is a really awesome thing to explore." – Jayley, Cofounder, J&J Creative
J&J Creative works with communities at various stages of their lifecycle, from brand-new lease-ups to rebranded and renovated properties looking to attract new renters. A common challenge? Outdated online reviews that fail to reflect recent improvements.
Even when a community has undergone renovations or management has made significant improvements, prospects often hesitate—relying on old information rather than what the community offers today.
J&J Creative needed a way to bring the real, current resident experience to the forefront and make it easy for prospects to trust what they were hearing.
"Some communities we’ve rebranded changed their name, but the management didn’t change. It’s funny how even just the look of a community can have certain reviews around it, like ‘things are outdated’ or ‘the amenities aren’t great.’ Then the rebrand happens, the renovation happens, and we introduce Rentgrata—and suddenly, occupancy jumps. I know Rentgrata had something to do with it." – Jayley Bertog
J&J Creative recommended Rentgrata to Lighthouse Property Management as a way to put the voices of current residents at the center of the leasing experience. Instead of relying solely on marketing materials, prospects could ask real residents about the community in their own words.
Beyond driving conversions, Rentgrata’s AI-powered renter insights provided J&J Creative with a new layer of data. These insights helped refine marketing strategies, ensuring that SEO, ad targeting, and messaging aligned with what prospects actually cared about.
"We use the Rentgrata dashboard to see what prospects are asking about—whether it’s experience, maintenance, amenities—and we use that information to adjust our marketing. If prospects are asking the same things over and over, that tells us what we should be highlighting on the website or in ads." – Jayley Bertog
Beyond the numbers, Rentgrata helped Lighthouse Property Management shift the conversation away from outdated online reviews and toward the real, current experiences of residents—restoring confidence among prospective renters.
Rentgrata became an essential tool in J&J Creative’s strategy because it fit seamlessly into how today’s renters make decisions.
"We don’t want to overload clients with too many things at once, so once their brand is clear and their website is optimized, we start looking at what comes next. Rentgrata is one of those tools that just makes sense. It humanizes the brand and connects people in a way that traditional marketing can’t." – Jayley Bertog
For J&J Creative, resident influence is a competitive advantage in today’s leasing landscape. Rentgrata has helped their clients not only convert leads more effectively but also gain critical insights that inform marketing strategies.
By leveraging Rentgrata, J&J Creative continues to help multifamily communities build trust, engage renters, and drive leasing success through the power of social proof.
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