3 expert strategies to engage and retain renters

3 expert strategies to engage and retain renters

Keeping residents engaged and happy is key to retention, but in a crowded market, it takes more than just amenities to make an impact. The best leasing teams focus on building real connections, creating a sense of belonging, and offering meaningful value to residents. We spoke with Ruthie Woodard, director of leasing at University Partners, to gather practical strategies for multifamily operators looking to boost engagement and long-term retention.

1. Build community before move-in

Engagement doesn’t start when a resident picks up their keys—it starts the moment they show interest in your community. Creating opportunities for prospects and current residents to interact early sets the foundation for stronger connections. Virtual resident meetups, social media groups, and exclusive pre-move-in perks help foster relationships before residents even settle in.

2. Foster a sense of belonging

Residents who feel heard and valued are more likely to renew. Instead of guessing what amenities or improvements they want, ask them directly. Whether through surveys, town halls, or informal check-ins, giving residents a voice in community decisions helps them feel invested. From choosing a new gym upgrade to voting on event themes, small acts of inclusion can make a big impact on retention.

3. Provide real value

Residents stay where they feel valued. Beyond standard amenities, consider offering services that improve their daily lives—think package handling solutions, flexible coworking spaces, or resident-led workshops. Exclusive perks, local business partnerships, and thoughtful programming can differentiate your community and create reasons for residents to stay.

The key to retention: connection, community, and value

By engaging renters early, fostering meaningful connections, and consistently delivering value, multifamily operators can create communities that people don’t just live in but truly belong to. When residents feel at home, they stay longer, refer friends, and help shape a thriving, engaged environment that benefits everyone.